Cookie Policy
This page explains what cookies and similar technologies are used on variancemarketing.com, what they do, and how you can control them. You can review and update your preferences at any time using the button below.
What are cookies?
Cookies are small text files placed on your device when you visit a website. They let a site remember information about your visit — like your preferences, login state, or whether you’ve seen a banner — so the next page load or return visit is faster and more relevant. Similar technologies include local storage, pixels, and tags.
Cookie categories we use
We group the cookies on this site into four categories. You can allow or reject any non-essential category in your preferences.
Strictly Necessary
These cookies are required for the website to function. They enable core features like security, network management, and basic navigation. You cannot disable these.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
_cfuvid | Cloudflare | Distinguishes unique visitors that share an IP (e.g. corporate networks) so Cloudflare can rate-limit abusive traffic accurately. | Session |
__cf_bm | Cloudflare | Bot mitigation. Identifies automated traffic and protects the site from abuse. | 30 minutes |
variance_consent | variancemarketing.com | Stores your cookie preferences so we don’t ask you again on every page. | 1 year |
Functionality
These cookies remember choices you make to improve your experience — like a video player’s volume or quality setting.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
vuid | Vimeo | Supports video player functionality for embedded Vimeo videos. | ~8 months |
Performance & Analytics
These cookies help us understand how visitors use the site — which pages are visited, how long people stay, and how they navigate — so we can improve it. The data is aggregated and not used to identify you individually.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics | Distinguishes unique users by assigning a randomly generated ID. | 2 years |
_ga_* | Google Analytics | Stores session state for a specific GA4 property. | 2 years |
_gid | Google Analytics | Distinguishes users for 24 hours. | 24 hours |
Targeting & Marketing
These cookies are set through the site by our advertising partners. They may be used to build a profile of your interests and show you relevant ads on other sites.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
_fbp | Meta (Facebook) | Identifies browsers for ad delivery and measurement on Meta platforms. | ~3 months |
_ttp | TikTok | Matches visitor events with TikTok ads for performance tracking. | ~8 months |
_tt_enable_cookie | TikTok | Enables TikTok pixel event collection. | ~8 months |
ttcsid | TikTok | Tracks user behavior across sessions for ad optimization. | ~8 months |
ttcsid_* | TikTok | Stores a unique identifier for personalized advertising and analytics. | ~8 months |
prism_* | Prism (marketing platform) | Tracks user interactions with a unique identifier for personalized advertising. | Persistent |
How to manage cookies
You can change or withdraw your consent at any time by clicking the button at the top of this page, or by clearing the variance_consent cookie in your browser. Most browsers also let you block or delete cookies in their settings — see your browser’s help for instructions.
US residents can exercise their “Do Not Sell or Share My Personal Information” right by toggling that option in the cookie settings modal, or by submitting a request through our Data Request Portal. We also honor the Global Privacy Control (GPC) browser signal automatically.
Canadian residents may withdraw consent to cookies and similar technologies at any time through the same controls, and may contact our Privacy Officer at support@variancemarketing.com for any questions about how personal information collected through cookies is handled under PIPEDA.
Changes to this policy
We may update this Cookie Policy to reflect changes in the cookies we use or for operational, legal, or regulatory reasons. The “Last updated” date at the top of this page shows when it was last changed.
Contact
Questions about cookies or this policy? Email support@variancemarketing.com.